The Hongqi luxury electric vehicle showroom in Tel Aviv was designed in accordance with the manufacturer’s CI requirements, with flexibility for architectural interpretation. The design concept was inspired by the vehicles’ interiors, which combine advanced technology and precision with traditional Chinese materials.

This approach led to the use of cherry wood wall finishes, columns painted using automotive paint technology in the brand’s signature color, and large LED screens. Innovative and decorative lighting fixtures, inspired by Eastern design references, were integrated to enhance the atmosphere and emphasize both the vehicles and the space.