Although this ice cream shop is a part of a national chain, the design of this branch located in the new tlv fashion mall compound was approached differently.

Rich high black stone front wall, together with brass elements greets us when passing by. In the center of the wall a large display niche, painted red might indicate that this is an ice cream shop and not a jewelry shop. Although, the colorful ice cream display gives it away.

On both sides, 18 foot high walls painted with black and white urban images on the concrete walls conveys the outdoor busy urban life.