ROVA Wine Bar in Hod Hasharon was designed as an evolution of the brand’s flagship location on Dizengoff Street in Tel Aviv. The concept aimed to create a space that is contemporary and trend-driven, while remaining timeless. The program combines a bar, restaurant, and café, functioning seamlessly from morning through late evening.

The design is based on simple, raw materials, including exposed concrete, untreated iron, and visible blockwork shelving integrated with bottle displays as a central design element. A dominant exposed concrete wall is combined with green vegetation to create continuity between the interior and exterior. Carefully planned ambient lighting supports different atmospheres throughout the day. Furniture selections follow a precise palette of green and turquoise tones, aligned with the brand’s visual identity, resulting in a modern, youthful space with a strong sense of character.