The Subaru vehicle showroom in Tel Aviv was designed around the brand’s dual identity as both an urban vehicle and a capable off-road car. This concept informed the creation of strong geometric compositions, combining urban character with raw material expression.

The architectural language is defined by exposed concrete surfaces, concrete block elements, and a deep blue ceiling referencing both the brand color and the open sky. Dark carpentry elements and concrete-look flooring complete the material palette. The sales experience was designed around intimate seating areas, with round tables inspired by the idea of a family-style social gathering, reflecting Subaru’s brand values. Lighting was planned to highlight both the vehicles and the spatial contours, with decorative fixtures accentuating the various seating and sales zones.