The WEY vehicle showroom in Tel Aviv was designed and planned for Samelet, based on an interpretation of the manufacturer’s CI standards and their adaptation to the local space. The concept focuses on innovation in the use of display screens and lighting to enhance the presentation of the vehicles.

The design creates a contrast between urban materials and warm, residential elements. A black concrete ceiling with exposed systems, concrete tile flooring, and mineral plaster walls form the base of the space, while wooden furniture, benches, and home-inspired accessories introduce warmth. Graphic elements derived from the manufacturer’s branding are integrated throughout, creating a balanced and contemporary showroom environment.